Sorry burger lovers. It looks like pancakes are back in style.
A month after changing its name from IHOP to IHOB as part of a marketing campaign aimed at promoting the restaurants' new series of burgers, the pancake chain has switched back to its original name, and updating its social media handles.
The switch back to IHOP came on Monday as the restaurant began a new pancake promotion to celebrate the chain's 60th birthday. IHOP says they'll be offering patrons a short stack of pancakes for 60 cents between 7 a.m. and 7 p.m. on July 17th.
“We’re incredibly proud of the IHOb campaign that was created to announce our new Ultimate Steakburgers – it did exactly what we intended it to do, which was to get people talking about, and thinking differently about, IHOP,” a company spokeswoman told NBC.
The company first hinted at a name change beginning in June, and making the switch official on June 11 as part of their effort to bring attention to their new steakburgers on the menu. The switch was widely mocked, with several other fast food restaurants known for their burgers joking online about switching their names to refer to pancakes.
Wendy's Twitter account, which is known for its acerbic commentary, expressed their total lack of surprise when a Twitter user asked them to comment on the name change.
“All along, we said IHOb was a fun, temporary name change to launch our new burgers,” the spokeswoman said. “There was never an intention of walking away from pancakes or IHOP.”
And just as there was plenty of reactionary snark when it came to IHOP's original name change, commenters online are bringing the sass to IHOP for switching back.
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